2CPD-2hrs-Webinar
Introduction
In today’s competitive healthcare environment, attracting and retaining patients requires more than traditional marketing methods. Artificial Intelligence (AI) is transforming patient acquisition and retention by enabling targeted, data-driven
campaigns and personalized outreach strategies. By leveraging AI tools, healthcare practitioners can better understand patient
behaviour, optimize marketing efforts, and deliver tailored messages that build trust and loyalty.
This webinar will introduce participants to AI-powered marketing tools and methods that can significantly improve patient acquisition and retention. Practical examples tailored for private practices will be highlighted, demonstrating how AI enhances campaign efficiency, reduces costs, and ensures measurable results.
Objectives
· To introduce the role of AI in revolutionizing healthcare marketing through data-driven insights and personalized strategies.
· To demonstrate how AI tools enable targeted patient marketing campaigns, resulting in improved patient acquisition and retention.
· To provide actionable strategies and methods for leveraging AI tools tailored for private practices.
· To showcase real-world case studies that demonstrate the effectiveness of AI in healthcare marketing.
Maemo Kobe
Senior Consultant
Maemo Kobe is a Qualified Optometrist and Business Professional with more than fifteen (15) years’ experience in business management, practice management, academia and clinical optometry.
Maemo has a Master’s in Business Administration (MBA) degree from the University of KwaZulu Natal, Bachelor of Optometry degree from University of Limpopo and an Operations Management certificate from University of Cape Town.
His core competencies include Leadership | Strategy development and execution | Corporate Governance| Organizational Structures | Business Processes | Marketing Management | Communication | Budgeting | People Management | Project Management | Presentations and Workshop Facilitations
