Business Lessons for Healthcare Practitioners – Marketing | MMO Learning



Webinar Duration: 2 hours | CPD Points: 2

English
Course
PowerPoint Presentation
2 Hours
2 CPD Point
Level 01






Course Description

The COVID 19 pandemic is having a negative impact to the world economies at large. Many businesses, small or large will find it extremely difficult to recover from the negative effects of this pandemic. The healthcare industry is one of those industries that will be greatly affected by this pandemic. Many healthcare practices will struggle to make ends meet and even sustain their businesses.

In the desperation of staying afloat, many practitioners will attempt some unethical and untested business methods that might negatively affect their practices and that of their patients. The need is therefore indicated to lend a supportive hand to practitioners in Africa by guiding them on some of the fundamental lessons critical to practice success.

The aim of this webinar is to guide healthcare practitioners on how to manage and sustain their practices during these trying times using ethical and proven business concepts.


What you'll learn

The value of patient observation of facial features
The need for a thorough history-taking with specific probing questions not normally asked.
The motor evaluation and the preliminary techniques indicated, contraindicated with modification of the pre-refraction skills.
The modification of the objective and subjective refraction techniques with prescription alterations, if indicated.
Sensory evaluation (suppression testing), accommodation testing including stereopsis.

Presenter Profile

Maemo Kobe

Senior Consultant

Maemo Kobe is a Qualified Optometrist and Business Professional with more than fifteen (15) years’ experience in business management, practice management, academia and clinical optometry.

Maemo has a Master’s in Business Administration (MBA) degree from the University of KwaZulu Natal, Bachelor of Optometry degree from University of Limpopo and an Operations Management certificate from University of Cape Town.

His core competencies include Leadership | Strategy development and execution | Corporate Governance| Organizational Structures | Business Processes | Marketing Management | Communication | Budgeting | People Management | Project Management | Presentations and Workshop Facilitations




This Course Includes:

Certificate of completion
Full lifetime access for members
Access on PC, mobile and app

Requirements:

A computer or smartphone

Course Presenter

Maemo Kobe
Senior Consultant