Webinar | 2HR | 2CPD
Amidst the disruptions caused by the COVID-19 pandemic, the economic downturn, and the technological strides of the 4th industrial revolution, healthcare practitioners are grappling with the challenges of effectively managing and sustaining their practices, with repercussions not only for their own well-being but also for the broader public. Faced with the urgency to stay viable, numerous healthcare practices are making notable errors in practice management that have adverse effects on both their operations and the well-being of their patients.For instance, the growing trend of online sales for health products and services has tempted some practitioners to breach ethical boundaries by withholding prescriptions, hindering patients from purchasing products online with those prescriptions. Such actions, driven by desperation to retain clients, violate ethical rules set by the Health Professions Council of South Africa (HPCSA) and are contrary to the best interests of the patients.Recognizing the pressing need to offer support to healthcare practitioners, it becomes crucial to provide guidance on avoiding pitfalls in practice and patient management. This guidance aims to prevent hindrances to practice success and ensure adherence to HPCSA ethical rules.
Purpose.
To guide healthcare practitioners on how to avoid some common practice and patient management pitfalls that could negatively impact practice and patient management andtransgress HPCSA ethical rules.
Maemo Kobe
Senior Consultant
Maemo Kobe is a Qualified Optometrist and Business Professional with more than fifteen (15) years’ experience in business management, practice management, academia and clinical optometry.
Maemo has a Master’s in Business Administration (MBA) degree from the University of KwaZulu Natal, Bachelor of Optometry degree from University of Limpopo and an Operations Management certificate from University of Cape Town.
His core competencies include Leadership | Strategy development and execution | Corporate Governance| Organizational Structures | Business Processes | Marketing Management | Communication | Budgeting | People Management | Project Management | Presentations and Workshop Facilitations
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