Webinar | 2HR | 2CPD
Introduction:
In the competitive landscape of healthcare, distinguishing your practice as a trusted and distinctive brand is essential. Positioning a healthcare practice as a trusted brand is essential for building lasting relationships with patients, stakeholders, and the community. It enhances credibility, fosters loyalty, and contributes to the overall success and resilience of the practice in a competitive healthcare environment. This webinar will equip practitioners with the art of brand building, offering strategies and insights to position their healthcare practice uniquely in the minds of patients and stakeholders. From defining theirbrand identity to implementing effective communication strategies, this webinar will guide them in creating a brand that not only reflects the values but also builds lasting connections and great customer experience.
Purpose:
The purpose of this webinar is to empower healthcare professionals by providing them with the knowledge and tools needed to strategically position their practices as unique and trusted brands, fostering trust, enhancing patient experience, and enabling them to stand out in a competitive landscape.
Maemo Kobe
Senior Consultant
Maemo Kobe is a Qualified Optometrist and Business Professional with more than fifteen (15) years’ experience in business management, practice management, academia and clinical optometry.
Maemo has a Master’s in Business Administration (MBA) degree from the University of KwaZulu Natal, Bachelor of Optometry degree from University of Limpopo and an Operations Management certificate from University of Cape Town.
His core competencies include Leadership | Strategy development and execution | Corporate Governance| Organizational Structures | Business Processes | Marketing Management | Communication | Budgeting | People Management | Project Management | Presentations and Workshop Facilitations
