Weeks Masterclass Series | Total Duration : 16 hours | Total CPD Points : 16 points
Following the impact of COVID 19 pandemic many healthcare practices are struggling to make ends meet and even sustain their businesses. As a result most practitioners are turning to marketing campaigns to try and drive sales and traffic into their practices. Yet few of them really understand and appreciate what marketing is all about. Most practitioners tend to confuse marketing with advertising. The increase of social media in marketing and advertising has only compounded to the confusion.
Amid this confusion and desperation, many practitioners will attempt some unethical and untested marketing and advertising methods that might negatively affect their practices, their respective professions and the public at large. The need is therefore indicated to lend a supportive hand to healthcare practitioners by giving a crash course on marketing, effective and ethical marketing strategies.
The aim of this eight-parts webinar series is to give practitioners a crash course in marketing for their healthcare practices and show them the different strategies and approaches that can be used in their practices without harming their profession, practice and the public at large.
Maemo Kobe
Senior Consultant
Maemo Kobe is a Qualified Optometrist and Business Professional with more than fifteen (15) years’ experience in business management, practice management, academia and clinical optometry.
Maemo has a Master’s in Business Administration (MBA) degree from the University of KwaZulu Natal, Bachelor of Optometry degree from University of Limpopo and an Operations Management certificate from University of Cape Town.
His core competencies include Leadership | Strategy development and execution | Corporate Governance| Organizational Structures | Business Processes | Marketing Management | Communication | Budgeting | People Management | Project Management | Presentations and Workshop Facilitations
.jpg)
